Google has attempted to make its logo more attractive by adding a new color scheme. The new logo has noticeably brighter hues of blue, red, yellow and green with less shadow effect the background. You can find all the search tools in the left panel. Google has always made an effort to provide its users enhanced tools to search their query. These changes reveal the latest developments in the Google's search technology. These latest and enhanced development makes the search results more accurate and to the point for users.
The newly introduced left hand navigation exhibits the most important search and refining tools for the query. According to the Google's official blog, “Over the past three years, we’ve launched Universal Search, the Search Options panel and Google Squared, and it’s those three technologies that power the left-hand panel.”
“The new design refreshes and streamlines the look, feel and functionality of Google, making it easier to pinpoint what you’re looking for. It’s powerful, yet simple. Today’s changes are the latest in our continuing efforts to evolve and improve Google. We’ve been testing these changes with users over the past few months, and what we’re launching today reflects the feedback we’ve received..
We want to ensure that the Google you use today is better than the one you used yesterday, and these latest changes open up many possibilities for future features and enhancements.”
Besides, Google is launching the mobile version for English interfaces in the US at the same time.
The changes were incorporated after the launch of Bing by Microsoft in June last year. Since then both the search titans haven't looked back. Recently, Bing has made a huge leap with 4% increase in its searches. Google, however, remains at the top slot taking a lion's share of 65%.
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