Thursday, June 12, 2008

Yahoo Now will showing Google Ads

Tej Kohli brings many exciting news and impact of this to upcoming market .
Tej Kohli reveals some fact about Yahoo and Google Deals.
Its news not only imaging everybody but can make little bit confuse to everybody, Now yahoo on 12 June announced that he is now going to out source some search-related advertising sales to Google. Some experts say that be matter of near about $800 million annual revenue task that produce $250 to $300 incremental operating cash flow in upcoming one year period .
This deals includes facts yahoo now showing ads that will be provided by Google alongside with Yahoo search results which incisive all yahoo web portals and other websites of yahoo. In the proposal regional areas which are affected with this deals are US and Canada . That means now will show Google and other third parties ads and own Panama marketplace.
Yahoo CEO Yang showing happiness with these words “Clearly, it is time to move on,” after the conference with the investors of Yahoo especially because talks with Microsoft had terminated. Company also agreed upon to allow to 3.5 moths delay for this to give time US Department of Justice to review this proposal.
According to terms and condition supplied by both side to revise that Yahoo to run Google Adsense and Adsense for Content services after the internally paid search and search results . Yahoo also agreed to supplied this ads to Yahoo web properties and other partner websites.
With the inclusive of 4 year initial term this agreement will be go ups for upcoming ten years and two years renewals at Yahoo option .This deals affect only Canada and US based search results. Advertiser will continue to pay directly for Yahoo and Panama clicks as well as Google directly on Google paid search results .Google have to pay Yahoo for acquisition. This deals also include that either party terminate in the events of a change of control of either party but also include that if yahoo terminate this deals then yahoo have to pay $250 million ad well as 50% revenues generated by Yahoo. Also included in the deal are interoperability of the instant messaging services of the two companies. The deal may add 800 million U.S. dollars a year to sales, California-based Yahoo said in a statement.
Separate statements from Microsoft and Yahoo signaled a more permanent rift between the two after months of on-again, off-again talks. It also heightened pressure on Yahoo to outline an alternative strategy.
In after hours trading, Yahoo shares have rebounded 46 cents, to $23.98. The stock had declined $2.63 in the regular session. Google, which rose $7.75 in the regular session, is up $1.05, to $554, in late trading.
Watch out more exciting section ............

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