Tej Kohli always makes golden remarks over major deals in Internet marketing deals . According to Tej Kohli big market boom are now following the policy that in spite of out sourcing work its be nice to acquire best company and then allow it work as individual entity and make a joint venture with his personal work . Microsoft deal with YuMe leaves some question and Tej Kohli try to find out answers.
World largest online video advertisement network tie up with Microsoft Corp, to complement Microsoft existing video advertisement services. The deal was announced on June 12 2008 on Redwood City, CA. This summer brings both corp joint video advertisement on Internet many be big stunning news of this year. YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.
“In working with YuMe, we will further maximize the value of our unsold video inventory through YuMe’s robust platform for video advertising network management,” said Rob Bennett, general manager, MSN Entertainment, Video & Sports, Microsoft. “YuMe offers the ability to connect additional ad networks to its platform, and we plan on utilizing this service to provide YuMe and other ad networks access to Microsoft’s unsold video inventory.” YuMe will generate money by Microsoft video advertisement inventory , with the sell of Microsoft video ad inventory on YuMe networks of channels (Sports , News , Entertainment and Others) . This make audience can easily get and purchase video and content genre.
“YuMe brings a best in class video advertising platform and sales team to Microsoft to immediately monetize excess video inventory on Microsoft properties,” said Jayant Kadambi, CEO and co-founder of YuMe. “Our selection by Microsoft is testament to both our technology’s strength and our expertise in helping publishers best monetize their content and advertisers best reach their desired target audience.”
With this agreement Microsoft also use NetworkMe that used by Yume to allow publishers to aggregate all video into one private inventory.With NetworkMe a publisher gains unprecedented inventory liquidity and the ability to maximize CPMs and fill–rates across multiple properties.
About YuMe
Yume is synonymous of new world of Web video and its first dedicated online video Ad management system that having 400 websites and 150 million video stream with 4.9 million unique visitors. Yume promises quality Video advertisement with sound reach to visitors.
YuMe is the first dedicated video advertising network and ad management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. Its enable advertisers and publishers to identify , classify ,branding , contextual , relevance, controlled syndication, and consistent delivery all web and micro tools like web , Mobile and IPTV. Its give first cross-platform Ad solutions and ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.
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